Email Marketing - Dealing With List Fatigue

We all like to look at our email stats, especially when we have
good open rates and our list size is increasing. What should be
done, then, if you notice that your list is growing smaller or
your open rates have gone down? It's time to get some answers
and do something about it.

When subscribers to your list don't open your emails anymore it's
known as list fatigue. They're not exactly unsubscribing and yet
they're not opening your emails. Why is this happening? Without
taking into account the bounces, here are some probable causes:

1. Perhaps they are no longer interested in the subject of your
emails. They may have new interests, and there's not a whole lot
you can do about that.

2. Are the spam filters catching your emails? Make sure you're
not using words that the filters think are spam. Do a search for
the current list of spam words and find other ways to say the
same thing.

3. Sometimes subscribers opt-in with an email address that they
don't check very often, if at all. What you need to do from the
beginning is encourage them to sign up with their primary email
address.

4. You might be sending them too many emails and they're getting
tired of you. If this is happening, slow yourself down and don't
send so many, especially the promotional kind.

5. You've given them helpful information in the past and they
stay on hoping you'll send them something else they need. So
far, your email subject lines have been boring. Take a good look
at the content of your emails. Are you sending valuable
information or just promotions? Also look hard at your email
subject lines. They need to be intriguing and catchy. Start a
swipe file of your favorite lines.

The best bet is to try to prevent inactive subscribers before
they happen. Here are some ways to engage your subscribers:

1. Give high quality content. People will rush to open your
emails if you always over-deliver.

2. Survey your list and find out what information they want from
you. This shows you care about them and their needs. It also
gets your emails opened.

3. Hold a contest that's relevant to your niche and get your
readers to respond.

4. Give people a call to action and be specific. Ask them to
respond to an email you sent or leave a comment on your blog.
Ask them about their successes or ask them what their opinion is
on such-and-such product.

5. Drop tantalizing hints about what the next email is going to
be about. Leave them wondering and wanting to read your next
email.

List fatigue happens, but you can take active measures to
minimize it. Always remember that you're writing your email to
real people and when you have something good to say, they'll want
to read it.


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