Top 10 Reasons to Use Email Marketing

Ask any marketing expert and they'll tell you "the money's in the
list". Email is a powerful and easy way to build a list and
communicate your marketing messages to leads and customers. Here
are the top 10 reasons to use email marketing.

1. Email marketing is virtually free. Email is truly unique in
it's ability to put your marketing message in front of thousands
of potential customers at virtually no cost. This means that
virtually 100% of revenue generated from email campaigns is pure
profit.

2. Email is personal. Everyone's favorite sound is the sound of
his or her own name. Most email marketing solutions allow you to
automatically customize email messages with personal data such as
the subscriber's name.

3. Valuable demographic data can be collected. When a lead
subscribes to your email list, you can collect valuable data
about your potential customers. This data allows you to better
target your marketing messages to your list.

4. Email messages are sent instantaneously. With the touch of a
button, your marketing message is sent to your list. There is no
waiting for the post office to deliver the message to the
customer's mailbox.

5. Email is transparent. With email, virtually every marketing
metric can be tracked with a high degree of precision. Among the
metrics that can be tracked are delivery rates, open rates, click
through rates, and conversion rates.

6. Email marketing is highly automated. Very little manpower is
required to create an email campaign. Essentially, the only
manual work required is the copy writing of email message itself.
Other aspects such as delivery and tracking are done
automatically.

7. Email messages do not necessarily require any design work.
Unlike many other forms of marketing, email messages require
little to no designing. In fact, it has been shown that plain
text email messages with no HTML tend to be more effective. Plain
text messages are much less likely to trigger spam filters and
consequently have significantly higher delivery rates.

8. Rapid response time. Particularly if you sell products online,
an email campaign can begin to generate a response almost
immediately. Customers don't have to leave their home and can
make a purchase with the click of a button.

9. Email is the ultimate "word of mouth" marketing vehicle. If
your email message is "viral" in nature, your customer can
quickly and easily forward it to friends and family, spreading
your message to new potential customers.

10. Email helps you build a relationship of trust with your
customers. Email solves one of the greatest challenges in
marketing: building a relationship with customers. Email allows
you to keep in touch with customers, get their feedback, offer
support, etc.

Email marketing is a powerful, inexpensive, and cost-effective
marketing medium. Start using email today to build your online
business.

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See how only 47 subscribers On your email
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