Investing in a legitimate MLM is probably the best way to ensure that your MLM is not going to go bankrupt on you. This is not always an easy thing to ascertain even when you have access to detailed information about the multilevel marketing company you have invested your time and money in. Even the best of them has had problems with regulatory bodies and litigation so the best idea is to explore the legality, legitimacy and financial stability of the MLM in question.
Separating the Good from the Bad.
There are several ways to find out whether an MLM company is based on a scam or not. Most of the multi level marketing companies out there do try to operate on a legitimate MLM principle but the problem is that regulations that govern this alter a lot from state to state and country to country. Each American state has no fewer than fifty statutes in place to keep the scams at bay but the scams keep coming and legitimate MLM operators are often shut down in the bargain.
The things that separate a legitimate MLM from a scam are quite simple and are things that you should look at closely when you are starting your own business whether it is a home business or one of the many other small business opportunities that are out there.
Upfront Costs
The first thing that you should look at is if the product or service you will be providing is being provided for a reasonable price. Many multilevel marketing companies operate solely on the principle of charging way too much for what they provide knowing they will go bust from the start usually forming the company on the backs of the work at home investor who inevitably gets it in the teeth.
There should also be no or little investment other than the purchase of the sales kit or demo materials to get you started and this should be provided at or near the company’s cost. You will also want to be able to become a sales rep without having to buy thousands of dollars worth of inventory. This is a sure fire way to separate a scam from a legitimate MLM.
Avoid Pyramid Schemes
The idea of the pyramid scheme is what has given the multilevel marketing industry a bad name and it is these operators that are most likely to go bankrupt and take your money with them. So it is important to make sure that there is actually a product to sell and not just getting more people to come on board. This is also illegal and ignorance of the law is no defence, even in America.
Examine the Compensation Plan
Another way to separate the scams from the good work at home or small business opportunities is to look at the compensation plans provided by the multilevel marketing operator. If they are promising anything like sixty percent or more for the first few cycles, run a mile because they are going to go bust in the very near future and they will not provide anything then!
Do They Offer Training?
The subject of training is a pretty good indicator of exactly what sort of multilevel marketing company it is. A legitimate MLM will want the people in the company to be able to sell the products and recruit more people to do that so it is in their best interest and a financially sensible thing to provide training to every person who wants to be involved in their multilevel marketing venture.
Conclusion
The variety of multilevel marketing scams is astounding and the people who run them are very inventive. So much so that as soon as the government recognizes them as not being a legitimate MLM they will start up another multilevel marketing company that runs on a slightly altered idea. So when you are choosing a work at home or any other type of small business opportunity to invest your time or money in be very careful and do your homework.
Showing posts with label mlm training. Show all posts
Showing posts with label mlm training. Show all posts
Wednesday, January 21, 2009
How To Approach Your Mlm Warm Market - Without Chasing Away Your Family And Friends
If you've been in network marketing a while, then you know that the "warm market" is always the place to start when kicking off a new business. However, you also know that talking to your family and friends can be one of the most frightening, even intimidating tasks we can undertake, especially when we're new.
Here's something to keep in mind. This is the first impression of business building that most distributors get when starting off. Therefore, a positive experience in the warm market is absolutely critical in determining whether a new person will continue to move forward with their business or not.
If you're like most distributors, you were taught (by a well-intentioned sponsor) to approach your warm market with a "selling" mentality. The kind that says go out and get your products or opportunity in front of everyone on your list. Now that might be OK for the cold market, but we're talking about people that you know on a personal level here. These are the people with whom you don't want to burn any bridges.
In addition, very often we don't realize that even though we may be over-flowing with excitement, it can be very difficult for others to feel the same level of enthusiasm, especially if this is their first exposure to our products or opportunity. And without controlling our excitement, it becomes very easy to overwhelm people with too much information causing them to feel pressured or defensive.
So, the difference between success and failure in your warm market is all in your approach. There is a right way and a wrong way to go about it. The good news is, approaching your warm market the right way is a whole lot easier and fun than doing it the wrong way.
Now, before you start talking to people, there's something very important to remember. No one on your list is looking for your product or opportunity. Therefore, you don't want to just hit people over the head with your sales tools and hope they'll be interested. They won't. You must sort out the interested from the uninterested.
Furthermore, don't make the "rookie" mistake of trying to guess who would be interested. So many times brand new distributors start out by saying things like, "I just know my brother-in-law is going to love this. He's got sales experience, he's energetic, he knows a lot of people, he would be perfect. I'm not going to talk to anyone 'til after I talk to him." Then they end up chasing this person for days trying to convince them to join just to have them say "no" in the end.
Meanwhile, in the same time frame an experienced distributor has talked to 20 people, sorted out the 7 or 8 interested, and signed up 5. Here's this principle in a nutshell:
"Professionals sort. Amateurs convince."
Write that down, stick it where you can see it, and never forget it.
So, how do you go about sorting out the right people? It's quite simple actually, but it must be done in a very passive way. Otherwise, if you're too aggressive people will smell a sales pitch and run away, leaving you with nothing but a bad reputation.
There's a very clever way to sort out people that doesn't raise any red flags. Here's how it works:
* Start by calling the people on your list with the premise that you're simply updating your address book or making sure that the phone number you have for them is still valid.
* Strike up a very friendly and relaxed conversation by asking, "So what have you been up to?" Let them talk as long as they wish and don't interrupt.
* Inevitably, they're going to ask you the same question. Tell them about your life, NOT your business. Talk about your kids, your job, your hobbies, or anything. Then make a statement like, "Oh yeah, I also started my own business."
* Of course they're going to ask, "Oh really, what is it?" That's your cue. Make a quick "teaser" statement like "I show people how to lower their cholesterol (or whatever your product does) and make extra money from home."
* Then, immediately make a third person statement such as, "Hey do me a favor, if you know anyone who could use that send them my way OK."
* Now, if they don't respond in a curious manner, drop the subject and get back to the friendly conversation.
* However, if they say something like "What about me?" or "How does it work?", congratulations you've got yourself a hot prospect.
Here's what you do next. Stop the conversation right there. Control your enthusiasm and DON'T answer any more questions. If you allow your prospect's questions to steer the conversation, they will always steer you right into the ditch, guaranteed.
Instead tell them, "Look, I'm still kind of new at this and still learning so let me send you some information on it so you can see how it works."
NOW you can show them your company's sales tools. Let the sales tools do all the work for you. And when you send the sales tools, send a couple extra with a hand-written personal note asking them to help you out by passing along your information. Your only job now is to follow up. Remember, the fortune is in the follow-up!
And THAT'S how you approach your warm market the right way. This simple strategy accomplishes 5 major objectives:
#1 It sorts out the right people for you so you don't waste time, energy, or money on the wrong people.
#2 It takes the "selling" pressure off of both you and your prospect.
#3 It removes the emotional element of being rejected.
#4 It virtually eliminates the need to "overcome objections".
#5 And most importantly, it preserves valuable relationships.
Just remember, everyone on your list is not a customer. Don't try to guess who is and who isn't. Just be yourself and let your prospects step forward on their own. And if you'll do that, you'll keep your friends and family and building your business will always be easy and fun.
Here's something to keep in mind. This is the first impression of business building that most distributors get when starting off. Therefore, a positive experience in the warm market is absolutely critical in determining whether a new person will continue to move forward with their business or not.
If you're like most distributors, you were taught (by a well-intentioned sponsor) to approach your warm market with a "selling" mentality. The kind that says go out and get your products or opportunity in front of everyone on your list. Now that might be OK for the cold market, but we're talking about people that you know on a personal level here. These are the people with whom you don't want to burn any bridges.
In addition, very often we don't realize that even though we may be over-flowing with excitement, it can be very difficult for others to feel the same level of enthusiasm, especially if this is their first exposure to our products or opportunity. And without controlling our excitement, it becomes very easy to overwhelm people with too much information causing them to feel pressured or defensive.
So, the difference between success and failure in your warm market is all in your approach. There is a right way and a wrong way to go about it. The good news is, approaching your warm market the right way is a whole lot easier and fun than doing it the wrong way.
Now, before you start talking to people, there's something very important to remember. No one on your list is looking for your product or opportunity. Therefore, you don't want to just hit people over the head with your sales tools and hope they'll be interested. They won't. You must sort out the interested from the uninterested.
Furthermore, don't make the "rookie" mistake of trying to guess who would be interested. So many times brand new distributors start out by saying things like, "I just know my brother-in-law is going to love this. He's got sales experience, he's energetic, he knows a lot of people, he would be perfect. I'm not going to talk to anyone 'til after I talk to him." Then they end up chasing this person for days trying to convince them to join just to have them say "no" in the end.
Meanwhile, in the same time frame an experienced distributor has talked to 20 people, sorted out the 7 or 8 interested, and signed up 5. Here's this principle in a nutshell:
"Professionals sort. Amateurs convince."
Write that down, stick it where you can see it, and never forget it.
So, how do you go about sorting out the right people? It's quite simple actually, but it must be done in a very passive way. Otherwise, if you're too aggressive people will smell a sales pitch and run away, leaving you with nothing but a bad reputation.
There's a very clever way to sort out people that doesn't raise any red flags. Here's how it works:
* Start by calling the people on your list with the premise that you're simply updating your address book or making sure that the phone number you have for them is still valid.
* Strike up a very friendly and relaxed conversation by asking, "So what have you been up to?" Let them talk as long as they wish and don't interrupt.
* Inevitably, they're going to ask you the same question. Tell them about your life, NOT your business. Talk about your kids, your job, your hobbies, or anything. Then make a statement like, "Oh yeah, I also started my own business."
* Of course they're going to ask, "Oh really, what is it?" That's your cue. Make a quick "teaser" statement like "I show people how to lower their cholesterol (or whatever your product does) and make extra money from home."
* Then, immediately make a third person statement such as, "Hey do me a favor, if you know anyone who could use that send them my way OK."
* Now, if they don't respond in a curious manner, drop the subject and get back to the friendly conversation.
* However, if they say something like "What about me?" or "How does it work?", congratulations you've got yourself a hot prospect.
Here's what you do next. Stop the conversation right there. Control your enthusiasm and DON'T answer any more questions. If you allow your prospect's questions to steer the conversation, they will always steer you right into the ditch, guaranteed.
Instead tell them, "Look, I'm still kind of new at this and still learning so let me send you some information on it so you can see how it works."
NOW you can show them your company's sales tools. Let the sales tools do all the work for you. And when you send the sales tools, send a couple extra with a hand-written personal note asking them to help you out by passing along your information. Your only job now is to follow up. Remember, the fortune is in the follow-up!
And THAT'S how you approach your warm market the right way. This simple strategy accomplishes 5 major objectives:
#1 It sorts out the right people for you so you don't waste time, energy, or money on the wrong people.
#2 It takes the "selling" pressure off of both you and your prospect.
#3 It removes the emotional element of being rejected.
#4 It virtually eliminates the need to "overcome objections".
#5 And most importantly, it preserves valuable relationships.
Just remember, everyone on your list is not a customer. Don't try to guess who is and who isn't. Just be yourself and let your prospects step forward on their own. And if you'll do that, you'll keep your friends and family and building your business will always be easy and fun.
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