How to Generate Network Marketing or MLM Leads

If there’s one thing you need in order to succeed with MLM/Network Marketing its leads. Without leads, you’ll never make much money regardless of your company, the pay plan, your upline or anything else. You’re also going to need a lot of leads since there’s no way you’ll sign every one to be an agent. How many you’ll need depends on several factors such as your skill and your business. Not to mention; if you have a lot of leads, you won’t have to feel like you have to sign every one. It’s a lot easier to say No to having someone that doesn’t match what you’re looking for if you have 20-30 people waiting on your call. There are other factors involved in succeeding, but if you have leads and use them, that’s a large hurdle passed.

This article aims to give you a few ideas on how to generate those leads and make it as simple as possible. I don’t really like the term “Lead” since they’re really just people like you and me who are looking for a better life; but we’ll use the term for this article since that’s a commonly excepted term and to prevent confusion.

Let’s go over a few ways you can generate MLM leads.

Call everyone you know and ask for referrals.
Tell them about the great business you have and how they can benefit from either being a customer or agent. If you’ve chosen wisely and believe in your company, you won’t see a problem with this. If you aren’t sure you have a great business, maybe you should keep looking. A great way to decide if you have a good company is to ask yourself if you’d sign up your best friend or valued member of your family. Or ask yourself if you’d use the product if there was no pay plan involved. If the answer is No, maybe you should keep looking.

Build lead capture pages and get them listed high on search engines.
This will generate leads that are interested in your company. However, anyone who has worked at getting a site listed high will tell you this is time consuming and far from easy and it’s not an overnight job either. You could spend months working on your site and never break the top 100.

You can advertise your lead capture page on Pay Per Click (PPC) search engines.
The largest sites are Google and Yahoo. These are the ads that show up at the top or on the right when you search. This is the fastest way and depending on the key words you’re bidding on could be cheap or very expensive (some keywords cost over 100 bucks) and there’s no guarantee you’ll get a single lead. It only guarantees that someone will see your page. If you’re going to go this route, do yourself a favor and either get trained on how to do it or start slow or both. You can easily blow hundreds or thousands of dollars before you know it.

You can print flyers and post them on bulletin boards around town and put them on doors and cars.If you figure a 1-2% success rate, you’ll get 1-2 leads per hundred flyers and then depending on your closing rate, you can figure out how many flyers you’ll need to hand out consistently to reach your goals. Also figure in printing costs. Even if you’re printing these at home, you’ll have to pay for ink/toner and the wear and tear on your printer, not to mention the time and gas it takes to drive around and post the flyers. You should also get permission from property owners/managers if you’re going to put them on doors or cars since some people will throw them on the ground. One other thing to be wary about is car alarms.

You can spam the world with one of those e-mail 16 million people for 29.95 spam messages you get every week.Do us both a favor and don’t. The best you can hope for is to not get blacklisted or in trouble with the feds. The odds are that you’ll be visited by the feds and/or have your ISP shut you down. The way these are collected is by sending a little robot spider to crawl the web and collect e-mail addresses from forums, news groups, blogs, web sites and anywhere else they can find them. These are just bad news and may get you kicked out of your company since they could be black listed because you didn’t follow this advice. An easy way to tell if they are real leads or harvested is the price. If they’re unbelievably cheap or don’t include i.p. address, they are probably harvested.

Cold Calling
This is just as it sounds. You pick up the phone book and start calling. This is the cheapest way to generate leads and if you have a thick skin may work for you. The thing to remember is that those people may be on the Do Not Call List and it may get you in trouble. The best thing to do is research the legal requirements before attempting this. The direct link is https://telemarketing.donotcall.gov I’ve never done cold calling so I’m not sure if they charge you to be a member or not.

You can buy leads from a company that generates leads for you.
But even these aren’t created equal. Some companies sell the same lead to 5, 10 or more people; even people in the same company as you and sell them for weeks, months or longer. You could end up with a lead that is 5 months old and been called by 10 or more people and is just plain tired of talking to people or has already joined a company and is quite happy with it. Some are also overpriced and use shady tactics to get people to sign up such as contest sites.

Or you could join a lead Co-Op that only sells the lead to you and generates it after you order meaning they are about 1-3 days old and only sold once. You want to make sure the company is reputable, been around for awhile and truly cares about their customers/members. They should offer multiple lead packages, training on how to effectively contact those leads, multiple autoresponders to make contacting them for follow-up (the fortune is in the follow-up) and training them easier and a presentation to explain what network marketing/MLM actually is in case the person has never heard of the concept or your company doesn’t offer a recruiting site. It would also help if the company has a pay plan so that as you refer your new downline to the great leads you use, you can create an extra income stream (or at least get them for free) and so can your downline. One such Lead Co-Op is http://www.bestmlmleads.biz

The thing to remember is that regardless of how the lead was generated these people asked for information on starting a home based business and you should make it your responsibility to get them the information as soon as possible. Unless you didn’t take my advice and used a spam CD; then you’re on your own.

Another thing to think about when choosing a method is will it be duplicatable to your downline and get consistent results? But that’s a subject covered in a previous article.

MLM... Scheme or Dream?

Multi-Level Marketing (MLM) is a very highly debated topic. Ask one person and they will say it is all a complete scam. Ask another person and they will say it is the greatest thing in the universe. One person will say, "MLM didn't work for me" and the next will say, "I made millions in my MLM business!"

Well, here is the truth behind Multi Level Marketing...

MLM in and of itself is not a scam, scheme, or anything of the sort. It is a very legitimate and powerful way to do business. In fact, almost every business has at least some aspects or resemblance of an MLM, whether they admit it or not.

The problem is that people have a tendency to believe that joining an MLM opportunity is some sort of "magic" thing where they will not have to do anything but sit on their butt and still get rich in just a couple weeks. When that does not happen they are quick to tell everyone they possibly can just how much of a scam every MLM in the world is.

The reality is that if they would have just spent as much time actually putting effort in to their MLM business as they did bashing it afterward, they probably would have made a lot of money.

These days most people have a negative view of multi-level marketing simply because they do not understand it or they don't fully give it a chance. They just listen to someone they know who says, "MLM doesn't work".

Guess what?...

No business in the world, MLM or otherwise, "works" or "doesn't work" ....it is the business owner that has to put in the proper time and energy needed to make it work.

With that being said you do still need to be careful and do your due diligence before joining an MLM business or any other "opportunity" of any kind because there are many people out there who are just looking to make a quick buck off of you by scamming you.

Just remember... if you do have a bad experience... it was not "Multi-Level Marketing" that was the to blame. Instead it was most likely that particular company, or lack of effort, or an individual scam artist, or something else along those lines. You can be sure that MLM in general was not the problem!

So remember... MLM is not a scheme, it is a very pleasant dream! A dream that will come true if you are willing to pursue it with all your desire.

So You Considered A MLM Home Based Business

Considering an MLM home based business? If so, it could be a very lucrative home based business option for you, but you should also know exactly whether or not what you are getting into is truly an MLM home based business or something else. Plus, you need to weigh out the positives and negatives of an MLM home based business before you decide that it is the right business for you.

Making sure you are actually getting involved in an MLM home based business, or multi-level marketing home based business, is important to save yourself some difficulties later. An MLM home based business involves the direct selling of products or services through the recommendations or endorsements of independent representatives. So, if you are the representative, you receive a commission on any sales that came from your endorsements. Also understand that most products sold through an MLM home based business are not necessarily advertised through mainstream media or in stores.

The confusing part of determining if your MLM home based business is legitimate is that there are a number of pyramid schemes out there that are dangerously similar to legitimate MLM home based business concepts. Remember, a pyramid scheme is illegal, and getting involved in one can cause you more trouble that it is worth. You will need to do your research into any MLM home based business that you are considering so that you are sure the MLM home based business you are going to run is valid and legal. Usually if your investment in proportionate to the product or service you are selling, your MLM home based business will probably be valid.

There are a number of advantages to having an MLM home based business. First of all, you will be working from home where you can virtually set your own hours, which is probably why you are considering an MLM home based business in the first place. Also, you will not have to manufacture any products, because you are usually selling things that are already made, and the MLM home based business will usually come with a pre-determined marketing plan. Many people suffer through the process of determining the most effective methods for marketing their products, but with an MLM home based business, you are relieved of that stress.

The disadvantages of having your own MLM home based business, though, depends a bit on your personality. If you have good leadership skills and are as self-starter, then an MLM home based business will pose little hardship to you. However, if recruiting and selling gives you hives, then starting and maintaining an MLM home based business may be more of a challenge, since your success depends on your ability to create a downline of recruits.

Still, having your own MLM home based business means that you can live out your dream of being your own boss and having flexibility in your work schedule. You do not need any prior experience, and you can rely on your personality to recruit and maintain your downline. Still, do your research to make sure your MLM home based business is a legal business so that you can truly enjoy the freedom that the MLM home based business offers.

How to Generate Network Marketing or MLM Leads

If there’s one thing you need in order to succeed with MLM/Network Marketing its leads. Without leads, you’ll never make much money regardless of your company, the pay plan, your upline or anything else. You’re also going to need a lot of leads since there’s no way you’ll sign every one to be an agent. How many you’ll need depends on several factors such as your skill and your business. Not to mention; if you have a lot of leads, you won’t have to feel like you have to sign every one. It’s a lot easier to say No to having someone that doesn’t match what you’re looking for if you have 20-30 people waiting on your call. There are other factors involved in succeeding, but if you have leads and use them, that’s a large hurdle passed.

This article aims to give you a few ideas on how to generate those leads and make it as simple as possible. I don’t really like the term “Lead” since they’re really just people like you and me who are looking for a better life; but we’ll use the term for this article since that’s a commonly excepted term and to prevent confusion.

Let’s go over a few ways you can generate MLM leads.

Call everyone you know and ask for referrals.
Tell them about the great business you have and how they can benefit from either being a customer or agent. If you’ve chosen wisely and believe in your company, you won’t see a problem with this. If you aren’t sure you have a great business, maybe you should keep looking. A great way to decide if you have a good company is to ask yourself if you’d sign up your best friend or valued member of your family. Or ask yourself if you’d use the product if there was no pay plan involved. If the answer is No, maybe you should keep looking.

Build lead capture pages and get them listed high on search engines.
This will generate leads that are interested in your company. However, anyone who has worked at getting a site listed high will tell you this is time consuming and far from easy and it’s not an overnight job either. You could spend months working on your site and never break the top 100.

You can advertise your lead capture page on Pay Per Click (PPC) search engines.
The largest sites are Google and Yahoo. These are the ads that show up at the top or on the right when you search. This is the fastest way and depending on the key words you’re bidding on could be cheap or very expensive (some keywords cost over 100 bucks) and there’s no guarantee you’ll get a single lead. It only guarantees that someone will see your page. If you’re going to go this route, do yourself a favor and either get trained on how to do it or start slow or both. You can easily blow hundreds or thousands of dollars before you know it.

You can print flyers and post them on bulletin boards around town and put them on doors and cars.
If you figure a 1-2% success rate, you’ll get 1-2 leads per hundred flyers and then depending on your closing rate, you can figure out how many flyers you’ll need to hand out consistently to reach your goals. Also figure in printing costs. Even if you’re printing these at home, you’ll have to pay for ink/toner and the wear and tear on your printer, not to mention the time and gas it takes to drive around and post the flyers. You should also get permission from property owners/managers if you’re going to put them on doors or cars since some people will throw them on the ground. One other thing to be wary about is car alarms.

You can spam the world with one of those e-mail 16 million people for 29.95 spam messages you get every week.
Do us both a favor and don’t. The best you can hope for is to not get blacklisted or in trouble with the feds. The odds are that you’ll be visited by the feds and/or have your ISP shut you down. The way these are collected is by sending a little robot spider to crawl the web and collect e-mail addresses from forums, news groups, blogs, web sites and anywhere else they can find them. These are just bad news and may get you kicked out of your company since they could be black listed because you didn’t follow this advice. An easy way to tell if they are real leads or harvested is the price. If they’re unbelievably cheap or don’t include i.p. address, they are probably harvested.

Cold Calling

This is just as it sounds. You pick up the phone book and start calling. This is the cheapest way to generate leads and if you have a thick skin may work for you. The thing to remember is that those people may be on the Do Not Call List and it may get you in trouble. The best thing to do is research the legal requirements before attempting this. The direct link is https://telemarketing.donotcall.gov I’ve never done cold calling so I’m not sure if they charge you to be a member or not.

You can buy leads from a company that generates leads for you.
But even these aren’t created equal. Some companies sell the same lead to 5, 10 or more people; even people in the same company as you and sell them for weeks, months or longer. You could end up with a lead that is 5 months old and been called by 10 or more people and is just plain tired of talking to people or has already joined a company and is quite happy with it. Some are also overpriced and use shady tactics to get people to sign up such as contest sites.

Or you could join a lead Co-Op that only sells the lead to you and generates it after you order meaning they are about 1-3 days old and only sold once. You want to make sure the company is reputable, been around for awhile and truly cares about their customers/members. They should offer multiple lead packages, training on how to effectively contact those leads, multiple autoresponders to make contacting them for follow-up (the fortune is in the follow-up) and training them easier and a presentation to explain what network marketing/MLM actually is in case the person has never heard of the concept or your company doesn’t offer a recruiting site. It would also help if the company has a pay plan so that as you refer your new downline to the great leads you use, you can create an extra income stream (or at least get them for free) and so can your downline. One such Lead Co-Op is the spiderwebmarketingsystem.

The thing to remember is that regardless of how the lead was generated these people asked for information on starting a home based business and you should make it your responsibility to get them the information as soon as possible. Unless you didn’t take my advice and used a spam CD; then you’re on your own.

Another thing to think about when choosing a method is will it be duplicatable to your downline and get consistent results?