Tuesday, May 27, 2008

Catapult Your Marketing Success With Joint Ventures

There are many ways to make money on the internet. All methods
however, come with a price-tag. For starters, you will probably
need to purchase basic business software and relevant learning
materials. Planning and developing your ideas will definitely
require dedication and perseverance all along the way.

One of the best methods for getting started is to partner with
other marketers so that you can reach larger target audiences.

These joint ventures or "JV's" can take-on many different forms.
Some are as simple as promoting each other's newsletters, while
others may be more complex partnerships with cross-promoting of
complimentary products. Some JV's even involve starting entirely
new projects from scratch.

Joint Ventures are a powerful tool for expanding business in many
areas. So, what is stopping 'you' from using this technique to
expand your business?

For many new marketers, starting a JV can be a frightening task,
especially when it comes to contacting other marketers.
Too often, many marketers appear to be "spamming," when they are
really just seeking other JV partners. Here are some tips that
may help you along the way:

1. Get to know your potential JV partners.

If you start emailing everyone on your list of potential
partners, chances are you will be considered a common spammer.
You won't get the partners you want, or even worse, may destroy
your reputation in the process.

Instead, subscribe to your potential partner's newsletter and
check out their websites and blog. Get to know them a little bit
before approaching them with a proposal.

2. Go slowly when approaching potential partners.

Let's face it, everyone likes a little flattery. When contacting
your potential JV partner, treat them like your "first date." Be
courteous and complimentary. Tell them the things you like about
their business. Join their newsletter and tell them you think it
is awesome, and why. You will be surprised at how much attention
you receive by using a little well placed flattery as you proceed
to develop your relationships with potential JV partners.

3. Your financial estimates should always be realistic.

Don't promise what you can't deliver. Be honest with your
potential partners. Explain your proposal and benefits in
realistic terms, but don't hype. Be honest, open and sincere.

Getting a Joint Venture off the ground doesn't have to be scary
if you start by following the three simple steps given above.

Get going and get growing today!


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Email Marketing - Dealing With List Fatigue

We all like to look at our email stats, especially when we have
good open rates and our list size is increasing. What should be
done, then, if you notice that your list is growing smaller or
your open rates have gone down? It's time to get some answers
and do something about it.

When subscribers to your list don't open your emails anymore it's
known as list fatigue. They're not exactly unsubscribing and yet
they're not opening your emails. Why is this happening? Without
taking into account the bounces, here are some probable causes:

1. Perhaps they are no longer interested in the subject of your
emails. They may have new interests, and there's not a whole lot
you can do about that.

2. Are the spam filters catching your emails? Make sure you're
not using words that the filters think are spam. Do a search for
the current list of spam words and find other ways to say the
same thing.

3. Sometimes subscribers opt-in with an email address that they
don't check very often, if at all. What you need to do from the
beginning is encourage them to sign up with their primary email
address.

4. You might be sending them too many emails and they're getting
tired of you. If this is happening, slow yourself down and don't
send so many, especially the promotional kind.

5. You've given them helpful information in the past and they
stay on hoping you'll send them something else they need. So
far, your email subject lines have been boring. Take a good look
at the content of your emails. Are you sending valuable
information or just promotions? Also look hard at your email
subject lines. They need to be intriguing and catchy. Start a
swipe file of your favorite lines.

The best bet is to try to prevent inactive subscribers before
they happen. Here are some ways to engage your subscribers:

1. Give high quality content. People will rush to open your
emails if you always over-deliver.

2. Survey your list and find out what information they want from
you. This shows you care about them and their needs. It also
gets your emails opened.

3. Hold a contest that's relevant to your niche and get your
readers to respond.

4. Give people a call to action and be specific. Ask them to
respond to an email you sent or leave a comment on your blog.
Ask them about their successes or ask them what their opinion is
on such-and-such product.

5. Drop tantalizing hints about what the next email is going to
be about. Leave them wondering and wanting to read your next
email.

List fatigue happens, but you can take active measures to
minimize it. Always remember that you're writing your email to
real people and when you have something good to say, they'll want
to read it.


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Top 10 Reasons to Use Email Marketing

Ask any marketing expert and they'll tell you "the money's in the
list". Email is a powerful and easy way to build a list and
communicate your marketing messages to leads and customers. Here
are the top 10 reasons to use email marketing.

1. Email marketing is virtually free. Email is truly unique in
it's ability to put your marketing message in front of thousands
of potential customers at virtually no cost. This means that
virtually 100% of revenue generated from email campaigns is pure
profit.

2. Email is personal. Everyone's favorite sound is the sound of
his or her own name. Most email marketing solutions allow you to
automatically customize email messages with personal data such as
the subscriber's name.

3. Valuable demographic data can be collected. When a lead
subscribes to your email list, you can collect valuable data
about your potential customers. This data allows you to better
target your marketing messages to your list.

4. Email messages are sent instantaneously. With the touch of a
button, your marketing message is sent to your list. There is no
waiting for the post office to deliver the message to the
customer's mailbox.

5. Email is transparent. With email, virtually every marketing
metric can be tracked with a high degree of precision. Among the
metrics that can be tracked are delivery rates, open rates, click
through rates, and conversion rates.

6. Email marketing is highly automated. Very little manpower is
required to create an email campaign. Essentially, the only
manual work required is the copy writing of email message itself.
Other aspects such as delivery and tracking are done
automatically.

7. Email messages do not necessarily require any design work.
Unlike many other forms of marketing, email messages require
little to no designing. In fact, it has been shown that plain
text email messages with no HTML tend to be more effective. Plain
text messages are much less likely to trigger spam filters and
consequently have significantly higher delivery rates.

8. Rapid response time. Particularly if you sell products online,
an email campaign can begin to generate a response almost
immediately. Customers don't have to leave their home and can
make a purchase with the click of a button.

9. Email is the ultimate "word of mouth" marketing vehicle. If
your email message is "viral" in nature, your customer can
quickly and easily forward it to friends and family, spreading
your message to new potential customers.

10. Email helps you build a relationship of trust with your
customers. Email solves one of the greatest challenges in
marketing: building a relationship with customers. Email allows
you to keep in touch with customers, get their feedback, offer
support, etc.

Email marketing is a powerful, inexpensive, and cost-effective
marketing medium. Start using email today to build your online
business.

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