Use Press Releases in Your Internet Marketing Program

If you've ever felt reluctant to submit a press release because
you weren't sure how to write an effective release, pay attention
to the following advice. Writing a good press release is simpler
than you may think.

A good press release is essentially a good news story. Any time
your business releases a new product or does anything newsworthy
you should create a press release to tell the world about it.
The press release will be welcomed by journalists and internet
writers whose job it is to educate and inform. They will either
use your press release intact or use it as the basis for an
article that they will write about your news and your company.
The result? Publicity, credibility, and a stream of customers.

Therefore, you'll want to write as many press releases as you
can. A good press release can be more valuable than an
advertisement, generating more potential customers.

The elements of a good press release include three essential
parts, the headline, the introduction, and the body. It is
recommended that you put a lot of thought and attention into the
headline. It should be informative and make the reader want to
learn more. The introduction is short and interesting The body
contains all of the who, what, where, why and when answers that a
good news story requires. Since good news stories are people
centered, these elements should be focused on the people aspect
of the story.

Take care that the press release is timely, relating to something
that has just occurred. It should also be brief and to the
point, around 400 to 500 words in length. Be sure that the
grammar and the spelling are standard and correct or else the
press release will not be published. Lastly, make certain that
the press release is factual and truthful.

It's a good idea to keep the paragraphs of the body short, about
three or four sentences in length. This length will make the
press release easier to read. Also, it is wise not to send extra
material such as photos with the press release. If photos are
important they can be posted on a website which is referenced in
the body of the press release.

A couple of additional elements are commonly included at the end
of good press releases. A short "about us" section provides some
background information about your business and yourself. Some
media contact information gives your contact person the
information they need to be able to contact you.

The press release traditionally should close with the symbol,
"###," which signifies that it is complete.



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11 EASY WAYS TO GET FREE TRAFFIC

In this world you only have two types of assets: Money and Time.
The easiest way to drive traffic to your site is to buy it. But
if you are an Internet marketing beginner you probably don't have
much money to invest in traffic building. In that case, you will
need to invest your time.

The following traffic techniques are time consuming, but they are
100% free and will get you a fair amount of targeted traffic. If
your site is properly optimized for monetization, you will soon
be earning enough money to invest in buying traffic, and save
your precious time to build new money making websites.

So here are 11 surefire free traffic techniques:

This tip is so obvious it will not even be counted, but it is
often overlooked: submit your site to the major search engines
(Google, Yahoo, MSN) and to as many other search engines as you
can.

1. Use this proven Bum Marketing technique, write 5 to 10
articles and submit them to the free article directories. Of
course you must include a link to your site in the article itself
or in your bio box. The articles should be optimized for a
keyword your site is targeting.

2. Find blogs related to your topic and leave useful comments
with a backlink to your site. In the same way you could go to
answers.yahoo.com, and answer questions related to your site’s
topic. Off course put a link to your site in each of your
answers. Another thing you should consider is joining the most
popular forums that deal with your site's topic and becoming an
active poster. Include a link to your site in your signature.

3. This one can be very powerful. Write a press release about
your site and submit it to press release sites such as prweb.com.
If you are not familiar with press releases, take some time to do
a little research: a press release is not written like an
article.

4. If you are happy with a product or service you have used,
write an unbiased testimonial and trade it for a backlink to your
site.

5. Start a blog on blogger.com and a blog on wordpress.com, link
them to your site and submit them to the hundreds of free blog
directories. This will get you plenty of quality traffic as long
as you keep your blogs updated.

6. Try posting ads with a link to your site on all the free
classified ad sites you can find (such as craigslist.com). The
best ones will allow you to post a live link. But don’t neglect
the other ones. If your ad is well written, people will go out of
their way and type your url in their browser. Off course you must
post in the appropriate category.

7. An easy way to get extra free traffic is to add a link to your
site in your email signature.

8. Start a page on myspace.com and on any other high page rank
social bookmarking site you can find. In the same way, go to
Squidoo.com, open a few accounts, create a few lenses and link
them to your site.

9. Submit a viral video to youtube.com. You don’t really need any
video producing know-how as a simple PowerPoint slideshow with
some background music will do the job perfectly.

10. Search your main keywords on Google and see if you can
exchange reciprocal links with related websites that come up in
the top results.

11. You could write an ebook or a short report (say 10 to 20
pages), or find a product with giveaway rights that you can brand
with a link to your site. Then submit it to all the free ebook
directories you can find online.

This last tip is not free, but is worth the extra buck. Check out
the misspellings or variations of your domain name, or those of
your competitors. If you find a good available domain, grab it
and redirect the traffic to your site.

Now all this looks like a full time job! These techniques work,
but you don’t have to use them all at once. Just pick the one you
feel the best with and act now. Invest 30 minutes to an hour
daily in building your free traffic. Then step to your next
favorite technique and within a few weeks you should be earning
enough money to afford to buy traffic and concentrate your time
and efforts on building your online business.

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Lead Generation For A Profitable Business

Lead Generation is generally regarded as necessary to run a
business. Whether you have a Fortune 500 company or a small
home-based operation, people who are interested in what you have
to offer are essential if that business is to be viable and you
are to make a profit.

Of course, word of mouth benefits all sorts or businesses - and
there are ways of stimulating this - but getting started in a
small business, or growing an already existing operation,
requires more proactive steps.

A common approach is to buy leads. However, very often buyers
will simply lose their money doing this, especially if you buy
generic leads or those who've shown only a marginal interest in
your business.

One of the worst strategies would be buying a list of email
addresses for generic leads, especially those sold to multiple
users. When someone receives an email and doesn't know who you
are, forget about selling to that person. You can send out many
thousands of emails and the response will be negligible - except
for hostile, abusive replies!

Safer, and more profitable, is developing an automatic lead
generation system that is either free or else costs very little
to set up and maintain. In particular, you require the exact
steps that will put your lead generation on auto-pilot -
techniques that come with step-by-step instructions. The yellow
brick road will then be paved with gold.

If your business requires phone numbers, this can be taken into
account when you set up your free lead generation system. Design
it so that your leads are not only pre-qualified but you are able
to obtain telephone numbers at this time.

Postal leads are another solution - meaning the snail-mail
variety. This is also risky, as well as being expensive. For
instance, a common mistake is to mail a full package to
unqualified leads. A better, and cheaper, approach is to first
send a post card so that you aren't incurring costs on people who
simply aren't interested or who may have already joined your
program.

However, it isn't easy to even recover costs with postcards. Many
find it really hard.

It isn't all just doom and gloom, though. You still need leads
and there are methods which enable you to set up an automatic
lead generation system, put them into an autoresponder for a
series of emails, and send them a postcard later! However, to
just buy leads and mail postcards has been a huge money loser for
thousands of people.

The secret is to pre-qualify. The essential ingredient in
building a lead generation system is to be sure you pre-qualify
them for your offer! Fortunately, there are free and low-cost
methods for doing this. Some of them will be mentioned briefly
here. You should follow-up with a fuller, in-depth study of
each.

Method 1. Viral List Builders. Techniques that encourage users
to pass the product onto others, such as ebooks, jokes, cartoons,
pictures, and important information.

Method 2. Ad Co-Op Publishing. Co-operative ventures with others
who agree to place your advertising on their web pages in
exchange for you doing the same with their ads.

Method 3. Forum Tricks. There are thousands of forums covering
just about every topic. These provide opportunities to become
known and to introduce readers to your informal advertising, as
with your forum signature.

Method 4. Article Marketing Strategies. Articles are valuable as
sources of content and information, as well as providing back
links to your web site and pages.

Method 5. Special Bonuses. There are many ways incentives can be
used to join your email list and to convert visitors to buyers.

Method 6. Reverse Marketing. Join every offer you can find that
is related to your market and contact the person making that
offer. They have already demonstrated an interest in your
particular niche and are likely to require more quality
information.

Method 7. Joint Ventures. Contact others who have shown a
similar interest and invite them to JV with you. They provide
leads and you just close the sales, offering a discount to their
list.

Many of the costly lead generation approaches are costly failures
for internet marketers wanting a profitable online business.
However, it is possible to set up a successful low cost system
that will automatically capture leads and build a long-term,
profitable relationship with them.


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Smart Ways To Use The Internet

The internet is an extremely over-hyped area of opportunity but
here are several tested, proven, practical and almost universally
valuable uses.

To begin, you need to create a website for your business, not so
much as a means of acquiring customers via cyberspace, but a
customer service, education, and information center. For example,
your website could offer answers to all the commonly asked
questions, diagrams, etc. accessible free, 24 hours a day. You
could even make a portion of your site "access restricted," for
customers, clients, subscribers, or "members" only, adding
mystique to your marketing, and adding perceived value for your
clientele!

This technique would work whether you have a brick and mortar or
internet based business. For example, a restaurant could do this
with "secret recipes" and special VIP offers; a clothing retailer
with etiquette and fashion tips and special offers, and so on. Of
course, you'll also want a promotional area on your website
designed for new customers and you'll then want to add your
website address to video brochures, audio recordings and
infomercials for your advertising and marketing materials.

Second, begin collecting and organizing the email addresses of
your customers and collecting the email address of visitors to
your site.

With the list, you can do virtually free, push button marketing
anytime you like, as often as you like. You can send out an email
newsletter to your customers, or other information like tip
sheets.

Let's say you have a rather ordinary business; kitchen and bath
business, for example. Here are a few of the things you might
transmit by email to your customer list:

1. Resources to upgrade your countertops to granite or marble
2. Cabinet grade tips and suggestions
3. Special offers for new plumbing fixtures
4. Tips on determining the grade of cabinet materials
5. New product information

Keep in mind, regardless of your business or product you can use
the above techniques for creating and marketing your website and
business.

Third, in seeking publicity from the media, being able to fax,
email or mail very brief, provocative news releases that refer
the recipients to your website for more information is very
useful.

Everybody in the media is online. And, some are lazy, so if they
can research a story without leaving their chair, believe me,
that's the way they're going to do it. If you go the route of
writing articles for publication in your industry journals or
article forums, you can even post a whole collection of them on
your site, and invite any publication to download and use
whatever they like.

In summary of my advice to most business owners about the
internet: do Not be seduced, do Not buy into the hype and expect
miracles or invest inordinate amounts of time or money. Do Not
let the internet take away from your commitment to more reliable,
predictable, results-measurable advertising and marketing media.
But DO get involved. At whatever pace is comfortable for you,
begin learning about the internet, getting your business on the
Net, and experimenting with practical applications like those
just described. Proceed calmly, deliberately, strategically.

Above all else, Just Do It!


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Put Your Blogging On A Schedule

Does the thought of scheduling your blogging seem so...
uncreative? Posting to your blog shouldn't happen only when you
feel "moved" to create an award-winning post. Blogging needs to
be done regularly to provide good content for your readers and to
maximize your profits.

Set yourself up with a schedule to post on your blogs. Take a
realistic look at your business and figure out how blogging can
fit in. The object is not to be constantly blogging, forsaking
all else, but to bring blogging forward a bit from your low
priority pile of things to do. Take a look at your business model
and where blogging fits in. If your blogs are currently your only
platform for making money, then blogging should be high priority.


Your blogging schedule is up to you and can certainly be changed
when your circumstances change. Perhaps you're going to
temporarily blog daily on your Internet Marketing blog because
you're promoting an affiliate product or you're just about to
launch your new ebook. On a regular week you might consider
blogging everyday, but alternating between all your blogs.

The important things is to think about your blogging ahead of
time and create your schedule for the week. Also keep in mind the
time of day that is available to you for blogging, especially if
you're a part-time internet marketer. Will mornings from 7:00 am
to 7:30 pm work? And how about lunchtime from 12:00 pm to 1:30
pm?

While you're thinking ahead about your blogging, get a rough plan
down on paper about what your blog subjects will be for each of
the posts you're going to post in the week ahead. If you can't
think of something right away, it will be a seed planted in your
mind and you'll come up with a great idea before it's time to
write it.

Try to find ways to streamline your posting. If your blogs are in
a related field, you can sometimes modify your blog post to fit
all your blogs. If your blogs are in very different fields you
may still want to do the same sort of post to save time. For
example, if you want to post a YouTube video, you can look for
different videos for your different blogs all at once.

Scheduling your blogging may not be a creative endeavor, but it
can make your blogging more successful nonetheless. A blogging
schedule can help you become a consistent blogger who doesn't
lose readers for lack of posts and can also help you maximize
your profits.

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How To Generate More Traffic To Your Internet Marketing Business

When you have your own business at home, getting into Internet
marketing can quickly raise the status of your business. One of
the most important facets to having success with Internet
marketing is how you are generating traffic. Without traffic
coming to your site it is impossible to have success. Therefore,
you must evaluate how you are going to generate a high traffic
volume.

The thing about running your own business at home is that you can
never have too much traffic. You should always be looking to
increase your traffic volume so that you can increase your
income. Typically you want to find a few solid marketing
techniques and stick to them as opposed to using several
different techniques. But you may have to try out several before
you find the most effective method for you.

One technique to raising your traffic volume with Internet
marketing is submitting a site map to search engines. What this
will do is give your site a better chance of being examined by
the search engines. With more visits to your site from the search
engines spiders, your sites will gradually climb higher on the
search engines thus increasing your traffic.

Most people are aware of affiliate programs, but few are familiar
with how they can benefit the site they already have. If you set
up your own affiliate program for people to sell your product or
service, you will have a business within a business. Not only
will you have other people selling for you, your traffic will
increase as well because of two separate businesses.

Perhaps the easiest method of increasing your traffic volume is
posting in forums. There are literally hundreds of thousands of
forums to choose from. The key is to post in forums with a lot of
people that are all interested in the niche you are involved in.
After spitting out some fresh and enticing information, you can
reel people in to your website immediately.

The last method is one of the best on the Internet right now:
article marketing. Article marketing can do a number of things
for your site. First, it allows you to write fresh and enticing
content that readers will be astonished by. Second, you can
promote or write about whatever people are looking for here.
Lastly you can place a bio box with your URL in it to direct
customers to your site after submitting the articles to article
directories.

Traffic is essential to having success with Internet marketing.
It can be difficult having your own business at home, but using a
few of these marketing techniques can make life much easier for
you.

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Network Marketing Success Starts With You!

Network marketing is the same as any other business -- to succeed
you need a system, and more importantly you need to follow it!

There are many different techniques that successful network
marketers have used, and it is tempting to look at another
system, think that's far easier, and try to change what you are
already doing. A big mistake! Find a system that works and don't
let yourself be distracted. When your income is secure then
perhaps you can experiment, but even then it could slow your
progress.

Success for a network marketer starts in the mind. More than any
other business you need to have a positive attitude. Remember
this key point if nothing else. Believe that you will build a
business and you are on your way. If you have doubts they will
slowly sabotage your success, and this can be amplified if the
only people you associate with don't understand what you are
doing.

This is the reason that traditional networking companies have
opportunity meetings and sizzle sessions. So that you associate
with like minded individuals who are positive and goal-oriented,
and so that their knowledge and belief rubs off on you. If your
company is internet based you will find that they have conference
calls, forums and chatrooms to keep people motivated and
focussed.

Information about your product and recommended promotional
techniques can be discussed, but the most important benefit of
these real life, or virtual, meetings is that they help to keep
your attitude about your life and business positive.

A good network marketing company will supply you with a list of
recommended books. Some even go so far as to say, "I will not
work with you unless you read X, Y, and Z". A good diet of
positive and motivational books will build your belief in
yourself and your business, and can serve as an alternative or an
add-on to your meetings.

Your own mind is the biggest barrier to success in network
marketing, and the influence you allow others to have over it.
The development of a great communication system with people in
your upline and your team is the key to any networking system.
You can distribute flyers, business cards and put up notices, but
if you don't connect with other people in your business, and
maintain a positive attitude your networking business will
stagnate.

But if you work hard at improving your attitude, and use the
above tools to dispel any doubts you may have you will find that
your network marketing business will grow by leaps and bounds. As
they say, "it's all in the mind"!

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Reasons Your MLM Business is Failing?

Today, many people are interested in obtaining financial freedom.
Many also will look at a multi-level marketing (MLM) business as
a way to reach their goals. The problem is that about 95% of
those who get involved with MLM fail. Let's take a closer look at
why many such home-based businesses are set up to fail from the
start.

Reason #1: Most opportunities are way too similar. They just try
too hard to copy each other. Plus, the products and services are
boring. To make matters worse, the marketplace the company is
serving isn't growing very quickly. This type of home-based
business screams failure.

Reason #2: Many home-based MLM business opportunities force
people to do everything by themselves. It's unfortunate, but
businesses are loaded with all kinds of headaches and hassles.
It's a huge struggle just to keep things going, market, and build
a list. There are too many challenges and no help! The end result
of this type of opportunity: people will quit!

Reason #3: Most home-based business opportunities will never make
their affiliates rich or obtain financial freedom. Scams abound.
This is very sad since most people's goal is to develop long-term
wealth. The bottom line: people must look for a business that is
already making other average people wealthy, and that is easily
duplicated. The fact is there are legitimate home-based business
opportunities that offer this.

Reason #4: The majority of home-based businesses do not pay much
in upfront cash. Unfortunately, many times people are paid in
small sums. Low cost products and services are offered with a
small percentage profit. To make matters worse, people put in
tremendous effort and time only to wait around to get paid. No
one should ever get involved with this type of opportunity if
they want to succeed.

Reason #5: Many MLM home-based businesses are filled with gaps
and missing pieces. There is so much hype. However, when it all
dies down and one takes a closer look at what's being offered,
they find the work-at-home opportunity is pure fluff and fiction.
Basically, the home-based business opportunity is just a good
idea that someone is trying. If the opportunity is researched,
what usually is discovered is that only the heavy hitters make
the money, the company behind it is getting rich, and the
products and services being sold are only to the distributors!
This would be a horrible type of business to become involved in.

Reason #6 Many MLM home-based business opportunities are very
risky. They are filled with problems, pain, and frustration. As a
result, business opportunity seekers view them as a risk and
don't want to become involved with them. They know starting a
business from home has to be right and if they see red flags,
they will avoid it. Sometimes, people become so skeptical that
they never choose a business at all. They fail to realize the
right business opportunity can be found and worked without the
headaches.


The truth is, home-based MLM businesses can work. It simply takes
time and careful research to choose the right one. Avoid the
problems discussed in this article and you will be sure to find
the MLM home business for you.


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The Top Three Tips to Build A Successful MLM

Many network marketers struggle in mlm. They want to know how to
recruit people for mlm and how to build mlm the best way. The
truth is, if you are struggling, your lack of success in not your
fault. Here are three tips that can guide you to a great mlm
career.

Tip #1 Change your mentality. People feel they fail for many
reasons. They think they are not coming out of their comfort
zone. Some think they are too tall, too short, or are not
attractive enough. Some feel their failure to go to company
events is the problem or they just are not cut out for mlm.

If you are thinking like this, stop! All of us have been
recommending and promoting for years and years. If we choose to
stop, we will just stop our paycheck.

The problem is that many of us have been convinced that mlm is a
sales business. Because of this mentality, we stop recommending
and promoting.

One of the secrets to mlm success is realizing this is a
mentoring and coaching business; a relationship business. Anybody
can do this if they truly want to. We just teach how to pick up
the paycheck.

Tip #2: Learn to generate your own leads. Many people in mlm buy
leads. This is not the best way to build your business. You see,
many leads lists are sold to a number of different companies, so
your "hot" prospect might already have had numerous other calls
from folks trying to get them in "on the deal".

When it come to how to recruit in mlm, another important point is
that this isn't a duplicatable system. Believe it or not, some
people out there are paying $100 per lead and spend $1500 a month
on leads. Plus, they spend around $2,000 on their company's
product. Now, think for a minute. How duplicatable is this for
most people? $100 a lead and $2,000 a month on products? Can you
see when it comes how to recruit people in MLM and how to build
MLM, this is a bad strategy?

The bottom line is first, you do not need to buy leads especially
when it is much easier to generate your own. Second, it is
crucial you have a duplicatable system so it is not difficult for
you and your downline to recruit people for your mlm business.

Tip #3: Take a careful look at how big the company's building is.
This sounds weird, but it is something that should be carefully
considered.

Have you ever taken the time to think about how much upkeep a
huge building requires? Not only this, but also how much staff it
takes to keep the operation going?

You see, when a company has a huge building with a lot of staff,
the company has to pay for the lights, keep the lawn mowed, pay
for electricity, maintenance people, etc., that can add up very
quickly!Plus, with all that staff comes salaries, bonuses,
vacation time, health benefits, short-term disability, and the
like. The bottom line, it all adds up, for some, to millions a
month in overhead.

You may ask who is paying for all of this? In many cases the
money has to be taken from the compensation plan. Also, products
prices can be high to help cover costs. Whatever the case, this
is a bad scenario.

You want to always make sure you bring your people into a strong
company where they will be paid well for their efforts and where
products are sold to consumers at the best price. This will help
them build a successful business.

So, when it comes to how to recruit people for mlm and how to
build mlm, if you keep these important points in mind, you will
be well on your road to success!


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