you weren't sure how to write an effective release, pay attention
to the following advice. Writing a good press release is simpler
than you may think.
A good press release is essentially a good news story. Any time
your business releases a new product or does anything newsworthy
you should create a press release to tell the world about it.
The press release will be welcomed by journalists and internet
writers whose job it is to educate and inform. They will either
use your press release intact or use it as the basis for an
article that they will write about your news and your company.
The result? Publicity, credibility, and a stream of customers.
Therefore, you'll want to write as many press releases as you
can. A good press release can be more valuable than an
advertisement, generating more potential customers.
The elements of a good press release include three essential
parts, the headline, the introduction, and the body. It is
recommended that you put a lot of thought and attention into the
headline. It should be informative and make the reader want to
learn more. The introduction is short and interesting The body
contains all of the who, what, where, why and when answers that a
good news story requires. Since good news stories are people
centered, these elements should be focused on the people aspect
of the story.
Take care that the press release is timely, relating to something
that has just occurred. It should also be brief and to the
point, around 400 to 500 words in length. Be sure that the
grammar and the spelling are standard and correct or else the
press release will not be published. Lastly, make certain that
the press release is factual and truthful.
It's a good idea to keep the paragraphs of the body short, about
three or four sentences in length. This length will make the
press release easier to read. Also, it is wise not to send extra
material such as photos with the press release. If photos are
important they can be posted on a website which is referenced in
the body of the press release.
A couple of additional elements are commonly included at the end
of good press releases. A short "about us" section provides some
background information about your business and yourself. Some
media contact information gives your contact person the
information they need to be able to contact you.
The press release traditionally should close with the symbol,
"###," which signifies that it is complete.
Spinn the World Wide Web!!
Get inclusion in the largest search engines in the world. Submit your website into The Best Traffic Of Your Life Directory.
No comments:
Post a Comment