Sunday, April 27, 2008

Effectively Build Prospect Leads for Network Marketing

Leads are the life of your network marketing business.
No matter how extensive your network of contacts is or
how many thousands of acquaintances you may have, there
will come a time when your lead contacts begin to dry up.

This is your cue to look at your lead generation techniques
and decide if they are the right ones to use. The key to growing
a network marketing business is to target the right prospect leads,
a skill that you, a network marketing business owner, can learn and use.

Here are ways you can build prospect leads for your network
marketing business, the type that will generate an excellent
source of income for you:

1. Understand the type of people who will be interested in network marketing.

Your first step should be to take a look at the business you're
involved in and consider who will want to be involved in it.
Initially, you will find that everyone is a potential lead.
However, as you begin to look closer, you'll see that for
every person you approach, there will be two others who
will refuse your offer.

Basically, there are three different types of people you
will encounter when you look for prospective leads.

They are:

- those who will be interested sign up for the program

- those who will be initially uninterested but can be persuaded

- those who will refuse the program and cannot be persuaded

Of these groups of people, you will have better chances with
the first two. You should focus all your prospecting and
recruitment efforts on these and not waste time with
those with whom you will not have any chances.

2. Building prospect leads is a process.

When you're establishing leads for your network marketing
business, expect it to take time and effort. You can't hope
to build your list overnight. Some of the best network
marketers took weeks before they had their first
successful lead. Some even required months in order
to find enough leads to generate a significant amount
of commission sales.

3. Know the demographics of your prospective leads.

Using your knowledge about your MLM company and
its products, determine the demographics of your leads
ñ their age range, background, marital and economic
status, even their gender. This is important in order to
establish compatibility between your business and your
leads. If your products are designed for seniors,
for example, there really is no use trying to market
to teens and people in their 20s.

4. Start with your nearest and dearest.

This is a very useful step especially for newbies,
particularly during the first stages of your prospecting.
You can then build your list from there, mainly through referrals.

5. Design a targeted lead generation ad campaign.

Don't stop with people you know as your lead prospects
get the word out there about your network marketing
business. Use both online and offline resources and
methods at this point. Use brochures, flyers, e-mails,
ads on your website and newsletters.

You could also write articles with links to your site or
a webpage that shows your ad. A blog you can update
will also be a good source of information not only about
your network marketing business but also about you.
What you're trying to build is a web reputation, a means
with which prospect leads will be able to recognize you
and your business.

6. Be ready to put in a good amount of effort.

Building your list of prospect leads for network marketing
will be time consuming. And yes, it can even be costly.
However, this is an important part of your strategy and
should be well designed in order to help you enjoy a good
measure of success. Remember that your target is to
obtain viable leads, which can become your potential
recruits or customers.

Get Your Targeted Leadgeneration Ad System
(http://www.spiderwebincome.ws)


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