Friday, May 23, 2008

Downline Building – Necessary Skill or Marketing Smoke

So, you have your mind set on being an Internet marketing
professional and dream of making big money on the Internet. If
you look around Internet marketing forums one might soon get the
idea that building down lines was a necessary evil in order to be
a big success in the realm on online marketing.

Well here is some food for your brain that might just dispel that
thought for you. How about this does Google need a downline to be
successful? How about YouTube or MySpace? Granted they both need
pools of eager user, there is no doubt that in the realm of sites
like MySpace and Squidoo having networks of friends is helpful
from a marketing perspective, but is it necessary to build a
downline.

What is less clear is the skill of building a downline necessary
to become a successful online marketer. The term online marketer
used here because so many have the preconceived notion that in
Internet marketing downline building is a must. It is safe to say
that if you have been on any Guru's list for anytime they have
most certainly passed one program or another by you that required
becoming a member of one of their downlines.

In this scenario who is most often the one benefiting by this
proposed alliance with you the would be online marketer or the
list owning guru. We will not try to argue the point that many
have made a good living off of downline building and that there
is a certain merit to downline structured enterprises, but for
whom? Generally the one that benefits most from these programs
are the list owner or program owner not the would be online
marketer that is on average going to build a downline of no more
than a handful of sign ups.

Before you can answer the question is downline building a
necessary marketing skill you need to answer the question what
kind of online business are you after in the first place. This
question should be answered before you go any further into a
possible career as an online business owner. The second question
and even more important is what type of person are you?

Yes, the most important question in knowing whether downline
building is necessary is who are you. Without answering this
question, you will not know which type of business model is best
suited to your personality. Without this information you are
destine to spend months maybe even years bouncing around from
program to program from system to system trying to find your path
in the Internet marketing jungle.

Getting to know one's self sounds easy at first but many of us
have a hard time separating out the person we would like to think
of ourselves as and the true underlying you. If being a
cheerleader, a team player, a personal training coach, a hand
holder, someone who is constantly answering the same seemingly
ridiculous questions repeatedly than any online marketing career
that involves downline building is for you.

If taking charge, being responsible for your own actions, and
decisions sounds more like the true you, and the above make you
want to scream then you are probably better suited to an online
marketing career designed around being a lone wolf a person in
charge of there own destiny and responsible for no one but
themselves. If this is the case, we are here to tell you downline
building is not a prerequisite to being a successful online
marketer or even may we dare Internet marketer.

There are many ways to make a very comfortable living on the
Internet that requires absolutely no downline building skill at
all. Most websites owners have very little need for the skill of
downline building what they do need is the ability to grow
successful list of customers, build traffic to a website, and
maybe even the opposite side of downline building growing a list
of their own affiliates. This last one not being a prerequisite
to a successful website either.

So, in the end if you are finding building huge downlines a
problem, you just do not seem to have your heart in it maybe you
do not need to. Maybe what you need is a web business that does
not require the needed skills of downline building. Maybe you
need the type of online business that actually dominates the
Internet, maybe what you need is your own website business. Only
you can answer the question of what is right for you.


We Answer Your Questions and Build Your Downline!!

SpiderwebMarketing At His Best

Do you have your own world-wide-web yet?

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