Sunday, May 18, 2008

If I Had Only Known Then What I Know Now!

Hindsight, we all know only too well, is a wonderful thing.
For example, if we had only known that the ceiling on
membership at a popular site was going to be subscribed
so quickly - we would have joined up the minute we heard about it.

If we had only known that niche marketing was going to be
so wildly popular we would have focused on that instead of MLM.

If we had only known that Google was going to change its
algorithm and the rules of AdWords were going to change we would have...

Stop.

Stop, stop, stop.

In the world of Internet marketing, you can safely bet that the
only constant is the rate of change! There's always news of the
latest product dropping into your email inbox. There's always
another promise of quick and easy money. Google will keep
changing its algorithm, and new search engines are quite likely
to pop up to challenge Google.

What can you do about this? Four main things:


(1) Continue To Educate Yourself.

Understand that those who rise to the top of any field -
whether it's internet marketing or something else -
are good at what they do. This means that they never
stop learning. There are always new materials, new
techniques and probably new 'experts' showing the way.

Most of us learn in three main ways: (a) from experts
who specialize in a certain niche related to our field;
(b) from others who are following the same path as
we are, and (c) by trial and error, from our own results.

You will find that the more you immerse yourself in the
world of internet marketing, the more you will be able
to analyze which products, services and opportunities
are right for you.


(2) Focus. Pick One System And Give It A Fair Go.

Countless people who start out on the internet with high
hopes follow the same pattern. They get excited about
a new product or system. They throw themselves into
it and invest long hours (and potentially quite a bit of money)
in getting it up and running. It might be e-books sold from
mini-sites; it might be setting up an eBay business; it might
be directory-type sites with text manipulators; it might be
AdWords or content sites optimized for AdSense.

Then one day they get wind of another new system
(probably one created by someone who claims "the
gurus are angry with me for giving away all their secrets...").
Discouraged by the lack of results with the first "opportunity",
they decide to let it rest for a while and try the new one.
Back they go into the cycle of try-the-new-product, get-discouraged, discard-it-and-try-the-next-thing.

And so it goes on. Months pass. Perhaps years pass. They
struggle to pay the credit card bills mounting from buying
into every new system that comes along... with very little
money coming in to offset their 'investment'. As they look
back, they start muttering "If I had only known then what
I know now..."

If you can recognize yourself in this scenario, the good
news is this: Now you DO know better. You don't know
what the next new product will be that's going to set
the internet world abuzz, but you do know enough to
choose a system that's right for you and stick to it.


(3) Take The Time to Plan.

Give yourself from two to four weeks to regroup.
Go through all the products you have on your shelves
or on your computer. Make a list. Decide which products
you now know (so wise with hindsight!) to be worth keeping.
Then analyze the 'keepers' and pick on the best system for
YOU to use at this time. (This will depend upon your level
of knowledge and which one you would enjoy most. Work with your strengths.)

Finally, devise a game plan. You are going to focus on this
ONE method and devise a practical time-line to achieve
results. Don't be in a rush. Make sure you give yourself
enough time to see it 'take hold' so the money starts
flowing in. That will give you the motivation to continue.

Clear the decks, physically as well as mentally. Put all
the products that don't fit in with your plan in boxes
or on disk for safekeeping. You may return to them
one day, but if you've chosen the system that's
right for you, you probably won't.

4. Don't Get Distracted by New Products.

Resolve to buy ONLY products or services that will save
you time or money in implementing the system you have
chosen. Never buy anything on impulse. Print out the sales
letter, read it through, then put it aside. Read it through again
the next day. Does it still seem so appealing? Check out a few
forums to listen to the buzz. If a product doesn't deliver, you'll
soon hear about it.

If it is exceptional value, you'll hear about that, too.

Some questions to ask:

"Will this help me to streamline the business I have chosen?
Is it worth the money?
Will it make a significant difference?"
And above all, "Do I need this, or is it just another distraction?"

Resolve to make this the year you will succeed.
No more pocket change.
No more "If I had only known..."

You DO know.

So make it work with Spiderwebmarketing

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